Gal Sitty, an Israeli living in Los Angeles is trying the sort of in-your-face campaigning that we more often see from Israel’s opponents.

Sgt Gilad Shalit is a hostage, held in Gaza by Hamas who kidnapped him almost 5 years ago.

His crime was to be in the wrong place at the wrong time; a soldier protecting Israel’s borders.

Despite several attempts to broker a deal, Shalit still languishes somewhere in Gaza – as far as we know.

Gal Sitty has decided to buy billboard space near the UN headquarters in New York City in a bold move to get the message to a wider audience and the UN in particular.

The goal is to raise $10,000 via this web site:

You can read more about Gal and his campaign in the Jerusalem Post.